ao.com Mobile Product
Mobile friendly product page
Working on the first version of the mobile product page for ao.com. Design was based on market research, data from mobile usage and what customers were most interested in knowing while shopping for a product.
An HTML template of the design was also developed and tested on different devices. Once the template was finalised it was integrated into the website working closely with the IT team on their sprint.
Role
UX Designer, Front End Developer
Tasks Undertaken
UX Design, Research, Data Analysis, Front End Development, Cross Device Testing
For
ao.com
Design
Preview
Wireframes
Results
First week post release mobile sales were up by 20% week on week.
Improvement in mobile conversion rates from 0.95% to 1.27%.
% visits adding to basket increased by 2% (Equivalent of extra 900 visits adding to basket).
Reduction in mobile basket abandonment.