Indulge Beauty
Create a new beauty experience
Indulge Beauty is a new beauty business that was setup by the Fragrance Shop. The design was created with a mobile first approach and had a new design system, which could be used for future website design and development. Research was carried out on competition and a unique set of features and functionality were created for the website that would benefit the end user. Designers - Mark Donaghy and Amy O'Hanlon were part of the team that designed the website.
Role
Head of Online CX
Tasks Undertaken
Market Research, Discovery Workshops, Ideation & Sketches, Design, Creative Direction, User Testing, Stakeholder Management, Project Management, QA
For
The Fragrance Shop
Design
Sketches
Results
Mobile First Responsive Design.
New Design System to aid future website development.
Design, Development and Testing completed in 5 months.
Performed well in user testing.
Good feedback received from beauty brands.